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Growth Analysis

–In recent months, the company has been going through a growth phase. There has been more demand for booked hours from different artist than the recording studio have available. This demand has caused Icon to decide to expand by placing a new recording studio on the opposite side of town that the original location is placed at. As busy as the one location is, often more times than not the clients are coming from other sides of town. With the success of other clients in the music industry that are locally based, the next generation of local recording stars will increase. We are talking a continually rising client base that often will slowly grow rather than decline at all. If the company fails to expand to service new clients, they will simply loose those clients to other competitive recording facilities. They think the same approach that was taken for the original location should be taken in the new location. This includes purchasing a spacious house in a regular suburban neighborhood and gutting it out to build the recording studio inside. The original investment for the house, construction, and equipment. This roughly came to a total of around $600,000. Buying the building as they did originally will secure a foothold in the community and ensure a growing clientele that there will be more time available for artist. 

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